Job Description
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
As we expand our global footprint, we’re looking for leaders who share our passion for driving impact across public safety and beyond. If you’re bold, driven, and ready to help shape a safer future for all, this is your opportunity to lead.
As the Senior Director, Head of International Marketing, you’ll be at the forefront of expanding Axon’s presence globally, with an immediate focus on key markets in Europe. You will drive marketing initiatives across international markets; oversee digital, event, and creative strategies; and ensure our teams are set up for success. You’ll work hand-in-hand with our corporate marketing centers of excellence and in-region teams to execute on marketing strategies, optimize for impact, and support our growth targets. The EMEA, Americas and APAC marketing leaders will report directly to you, making this role pivotal in aligning our global marketing vision.
This role reports directly to the Executive Vice President of Marketing and requires close collaboration with sales, product, and regional leadership teams across the world. You will be key to building our brand globally, developing key markets, and driving demand generation — always ensuring our global marketing efforts align with local market needs.
What You’ll Do
Location: Amsterdam
Reports to: EVP, Marketing
Direct Reports: 5 Regional Marketing Leaders
- Lead and grow the international marketing team – Manage and mentor a growing marketing team across EMEA, Americas and APAC. Demonstrate deep knowledge of market dynamics, the ability to lead cross-functional teams, and a clear alignment with Axon’s mission and values.
- Develop the European marketing strategy – Define and execute the strategic marketing plan for key markets in Europe, with a clear focus on public affairs, brand building, and demand generation.
- Oversee digital, event, and creative strategies – Work with global and regional teams to build and execute high-impact digital campaigns, events, and creative initiatives tailored to local markets. Ensure strong alignment with our global standards and local optimization.
- Collaborate with corporate centers of excellence – Partner closely with Axon’s corporate marketing functions (Brand, PR, Digital, and more) to support in-region teams in executing and optimizing marketing programs.
- Grow key markets – Identify growth opportunities in priority markets and adapt strategies over time to maximize Axon’s international footprint.
- Manage global alignment – Oversee and align marketing efforts across regions, ensuring the Americas, APAC, and Europe, specifically, are executing towards a unified global marketing vision while balancing in-market execution.
- Data-driven marketing – Track, analyze, and optimize performance across all marketing programs, making real-time adjustments to maximize impact and ROI.
- Work cross-functionally – Build deep relationships with sales and product leadership teams, ensuring that marketing efforts are fully integrated into broader business objectives.
What You Bring
- 12+ years of leadership experience in marketing and communications, with specialized expertise in integrated marketing and transformation at high-growth companies.
- Proven experience leading marketing efforts for U.S.-based companies as they expand into international markets, especially in Europe.
- A strong background in managing and executing marketing programs across digital, events, creative, and demand generation.
- A data-driven mindset, with a proven ability to track, measure, and optimize marketing performance.
- Excellent cross-functional leadership skills, with experience working closely with sales, product, and marketing teams worldwide.
- A collaborative, solutions-oriented approach, with the ability to inspire and align global teams.
- Strong experience with public affairs, demand generation, and brand building.
- Ability to balance both strategy and hands-on execution in a fast-paced environment.
- Alignment with Axon’s values:
- Aim Far – You’re visionary, you think big, and you challenge yourself and others to push boundaries.
- Win Right – You have integrity and are committed to doing the right thing, always.
- Own It – You take responsibility, drive results, and make an impact in everything you do.
- Join Forces – You work collaboratively and believe in the power of teamwork to achieve great things.
- Be Obsessed – You go all in, pushing for excellence in everything you do to create real impact.
- Expect Candor – You value open, honest communication and embrace feedback to continuously improve and stay aligned.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
