Are you a CRM executive looking for progression, or a CRM manager seeking an exciting next step, with a passion for American sports and subscriptions? Do you bring creative flair and an eye for detail? Have you crafted CRM segmentation, written compelling copy, and coordinated creatives in a commercial, target-driven environment? If so, we may have the perfect role for you.
DAZN’s mission is to become the world’s largest sports broadcaster and one of the biggest entertainment services globally. From football to basketball and our recently launched NFL Game Pass International, we know that growth begins with keeping our existing customers engaged and retained.
Reporting to the Senior CRM Manager, this role will focus on a top 4 U.S. league across international markets. You will be experienced in end-to-end CRM campaign delivery, segmentation, and personalization, and confident in copywriting and briefing assets to drive maximum user engagement. With a background in lifecycle automations, you’ll coordinate assets, manage multiple key events on the sports schedule, and lead on test-and-learn initiatives.
DAZN is a fast-paced, commercial environment, so efficient time and project management skills are essential. As part of a collaborative international matrix, you will work closely with product, tech, content, UX, data, and analytics teams to deliver engaging CRM campaigns. Managing these stakeholder relationships will also be key to your success.
This role will be based in our Madrid office. Benefits include access to DAZN, medical insurance fully funded by the company provided by Cigna (including access to a medical chart, premium hospitals and a reimbursement policy), Cobee flexible compensation policy: 180€ every month to be used on a range of social benefits, refer a friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events.
Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!