Job Description
We in the Machine Learning product area in the Activation, Retention, Conversion studio are focused on building robust and scalable machine learning solutions that can personalize activation, retention and conversion funnels to improve important business metrics like SUBS and MAU. Through our messaging platform as well as other discovery & conversion surfaces, we communicate with users to connect them with valuable audio content and to help the business grow.
Our vision is to build the machine learning models and infrastructure that offers a fully personalized and ML-optimized experience for listeners throughout their user journey that powers every messaging and conversion campaign at Spotify.
This role sits in a squad called White Mouse that owns the optimization of plan upsell targeting across Spotify. Our key problem areas are: What plan should the user be upsold on discovery surfaces? How should we communicate the user on consideration surfaces? How should we balance upselling plans vs other paid products?