Manage and expand business relationships with existing and prospective developers ranging from small businesses to large, complex organisations. Offer developers expertise to help them make better decisions in every aspect of their business, so that they are fully set up for success. Use metrics and best practices to look at third-party businesses and be able to provide well-informed guidance and insights as a result. Digital content expert: work closely with developers, digital content businesses, as well as multiple cross-functional groups within Apple to help developers be successful on the App Store. Identify new market trends, business opportunities as well as key relationships to be developed. Be aware of upcoming app releases and content events to collaborate with App Store editorial and marketing teams to execute promotional campaigns. Help Apple customers to have a great in-app experience.