ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.

We proudly collaborate with prominent international and regional clients, including Absolut, Unilever, Mondelez, Ford, IKEA, Lidl, Orange, EU and Belgian institutions, fueling their success locally & internationally.

Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.

ROLE

We are looking for a senior social strategist with a curious mind to join and support the strategy development of some new & exciting global projects across social.

If….

• you believe there is a big renaissance in social creative happening right now
• you have a strong understanding of Flemish culture and can effectively integrate local insights into global social strategies
• you believe Instagram & TikTok have become crucial sources of insights & commerce,
• you are convinced that social is key to the future of communication,
• you understand social brand planning and how to fuse the traditional way of planning with the principles of modern social,
• you consider social intelligence as a must-have to develop modern marketing approaches.

...then this job will be a great match for you!

RESPONSIBILITIES

Major Task Headings:

• Focus: Social Strategy
• Actively help develop modern social strategies for a portfolio of global clients.
• Integrating seamlessly with planning functions within our team, as well as partner agencies.
• Ensuring appropriate measurement & effective outcomes.

Responsibilities:

• Responsible for providing inspiration across various social and digital streams that will inform strategies, creative and content development that deeply connects brands with people.
• Acting as a key strategic consultant including developing social strategies (especially content and channel strategies) leading into broader digital strategy
• Develop an extensive and insightful knowledge of audiences and turn them into actionable personas for activation across social
• Provide clear and straightforward creative direction through different tools or methods: single minded creative briefs, social journey development, or any other approach that will help sharpen creative output.
• Stay current and connected to culture and social trends in order to inspire and bring innovation in our strategic and creative work.
• Provide best practice in social communication development and implementation – including driving appropriate measurement, ensuring effectiveness of work.
• Manage and develop our junior strategists & interns, including performance tracking and building of individual development plans.

PROFILE

• 4 - 6 years experience in an agency and/or as a Digital Planner.
• Native Dutch speaker with excellent level of English, and a deep understanding of the Flemish culture and market dynamics.
• Strong knowledge of social media & digital communications planning
• Cultivate audience-first thinking – always starting with the audience
• Be Research savvy - understand how to apply qualitative and quantitative learnings.
• Be a cultural voyeur - know how to tap into culture, scoping relevant trends.
• Possess strong critical thinking skills - analytical, creative, and lateral.
• Can tell and sell a story with strong presentation and writing skills.
• Be digitally savvy and up to date with social media developments.
• Be comfortable working independently as well as collaboratively as part of a team.
• Be available for travel – as needed.

OFFER

• Full-time opportunity within a growing and trendsetting advertising agency, hybrid working for our Brussels HQ.
• Attractive package and benefits
• Strong flexibility plan
• Continuous trainings
• Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.  
• We thrive on transparency – Our words and promises produce actions.  
• As an Ogilvy Social. Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis.