Develop deep understanding of the Apple brand, the partner’s brand, and the local market to help drive an innovative partner strategy and amazing partner creative for all Apple products and services Ensure timely and seamless development of all partner-led communications from advertising to the partner’s owned marketing channels in-store and online Ensure strong planning and execution supporting Apple’s new product introductions and seasonal partners’ campaigns Provide partners the resources for campaigns execution (assets, guidelines, BOX, meeting room) Reviews and approvals of Partners’ communications Work closely with the Sales organization to understand business opportunities and challenges that might influence our marketing and comms strategies and solutions. Provide market and partners’ insights to the rest of the Marcom group to develop programs to help drive awareness, consideration and sales Set up robust tracking systems to measure campaign’s performance Monitor, screen grab and document partners’ activities