The person will handle 1-2-1 relationships with key partners across the North region and be responsible for the management and execution of channel marketing activities in collaboration with sales and the central team. Develop and maintain relationships with partners, working closely to establish C-level alignment on long term and quarterly marketing plans. Work to constantly improve partners marketing efforts with a data-driven analytical approach considering ROI analysis, A/B testing, base management, transactional CRM and guide partners to build online capabilities that improve omni-channel experience and drive sales. Manage the quarterly investment process from budget and execution to ROI analysis in close collaboration with finance and the sales team. Educate partners on Apple's marketing assets, guidelines and product launch communication guidelines. Present marketing activities to C-level audiences - at partners, internally to leadership or finance to pitch for budget allocation or evaluate results. Build annual marketing plans with key partners, ensuring all marketing and communications plans are aligned with overall sales strategies and key focus areas.