Responsibilities:

As a Field Marketing Specialist, you will be an integral part of the SolarWinds marketing team, helping us accelerate demand across EMEA by strategically developing, managing, and executing field programs. In this role, you will be responsible for collaborating with sales and marketing leaders to implement marketing campaigns as well as develop & execute demand plays to generate quality leads and sales pipeline, stimulating the acceleration of the sales cycle, and building customer relationships. The role will have strong engagement with all marketing, sales, and channel team members to compose the most creative and impactful initiatives to drive growth for SolarWinds.

• Collaborate with sales and marketing leadership to align on clearly defined goals to create the annual marketing plan to assist in supporting pipeline goals
• Partner with sales leadership to ensure their teams have the most relevant and impactful resources and tools to empower targeted messaging showcasing SolarWinds use cases and capabilities
• Work together with the events, channel, and sales teams to plan, implement, and evolve regional engagements
• Measure, report, and optimize on dedicated demand generation plays to support quarterly pipeline goals
• Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution
• Provide regular intent data insights on the industry, company, and contacts to assigned sales reps to identify potential selling opportunities
• Partner with channel management to develop and support marketing strategies to acquire new customers.

Your Experience

• 2+ years in B2B Field Marketing, Events, and campaigns
• Proven experience executing integrated marketing campaigns, demand generation programs, and events that drive leads, pipeline, and revenue for both direct and through partner sales
• Experienced at supporting and partnering with sales to meet or exceed pipeline and revenue targets
• Demonstrated ability to adapt quickly while ensuring alignment with the company’s messaging and strategy as plans evolve
• Clear decision-making skills: - someone who naturally steps up and takes ownership of all aspects of their work
• Leads with a people-first mindset, including both internal and external stakeholders
• History of building trust across teams through written and verbal communications
• Willingness to travel to industry & regional events
• Detail-orientated and able to prioritize work based on deadlines and impact on the business
• Self-starter with effective time-management and multi-tasking skills
• Hands-on experience with tools such as Salesforce, 6Sense, Marketo, a plus
• German language preferrable